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EKSEN MEDIA

YOU BRAND IS STRONGER WITH US!

From the day of our establishment, we are offering strategic and tactical media planning & purchasing, sponsored and creative project creation/management, social media consultancy, and analysis & reporting by adopting 360 degrees media use and with our expert team.

With our solution-oriented business approach, we are creating suitable strategies and solutions with our expertise after fully comprehending needs of each brands.

HOW DO WE DO IT?

MEDIA PLANNING IN 6 STEPS

BRAND NEED ANALYSIS

We make extensive feasibility research about the brand. Where does the product or service of a brand stands in the market, how brand is perceived by consumers, position of competitors, and periodicity of products play and important role to determine our communication strategy.

TARGET AUDIENCE IDENTIFICATION

After determining our communication strategy, we identify our target audience that is necessary for a successful campaign. Analysing results of feasibility studies correctly is important to create target audience. Compliance of products that will be offered to markets and habits of target audience will guide us for precise solutions.

USING MEDIA TOOLS

The most critical step of media planning is which media tools to use to reach target audience that is determined for our strategy. Media tools that will enable maximum access to target audience by considering habits, lifestyles, environmental factors within cost-benefit balance.

TARGET ANALYSIS

This process helps us to understand how successful the campaign is. Opinion researchers are made during campaign period. This enables us to make target/ratio analysis within the process.

BUDGET ASSESSMENT

By comparing success rate and budget of the campaign, target/cost balance to reach identified targets, and whether maximum budget is reached is determined.

REPORTING AND EVALUATION

Reports and analysis made during the campaign period are combined and campaign success, effective use of budget, accessibility of correct target audience, effect of campaign on brand and product awareness are analysed and reported. This report is an extremely important and strategic argument to guide next campaign of the brand and product.

“A PERSON WHO DOES NOT AIM FOR BETTER
CAN’T EVEN STAY GOOD.”

OLIVER CROMWELL

MANAGEMENT

We are always thinking the best for you.
TANKUT BUDA
TANKUT BUDA

Head of Agency

İNANÇ BAYKAL
İNANÇ BAYKAL

Founding Partner

SALİH SAMET ŞEN
SALİH SAMET ŞEN

Founding Partner

TUĞBA ALŞAN
TUĞBA ALŞAN

Finance Manager

Being in this sector for approximately 20 years and serving numerous national and international brand within global agencies had helped us to understand expectation and needs of advertisers in Turkey. In last 7-8 years, global agencies have started fabricated communication process. This process had appeared since variables in line with change process of Turkey were poorly analysed. However, the main thing that was forgotten and disregarded was no matter what you do, you cannot manage processes without human-centric approaches. In 2013, this led us to blend our experiences in this sector and boutique service approach with global perspective and form a human-centric agencies that is compliant with expectations and needs of our people. We moved forward with “Expect More” motto and worked as an integral part of marketing team of the customers. We always aimed to protect cost/benefit balance of our customers and brands. Instead of communication by making our customers spend more, we focused on achieving effective results with correct pinpoints.

Our journey started with 3 people 6 years ago and today, we have become solutions partners of more than 35 brands. We are especially the leader agency of Turkey in education sector. From furniture to heath, construction, and retail, we are offering our services in different sectors with the joy and enthusiasm of our first day.

Our difference is having our management team in all projects from beginning to end as well as our core team, offering the most competitive prices to our customers by knowing the value of their money, providing a transparent financial process where we can make every step work together, and thinking 360 degrees, answering “what did you do for us today” question from different perspective, and offering a “WE” perspective that shows that we are actually the same as you.

TANKUT BUDA
HEAD OF AGENCY

“EXPERIENCE IS THE CHILD OF THOUGHT,
THOUGHT IS THE CHILD OF ACTION.”

BENJAMIN DISRAELI

SERVICES

Since 2013, we are offering our services as media planning and purchasing agency in Turkey.

Increasing messaging pollution, constantly changing market conditions and consumer expectations emphasises the importance of communication strategy that differentiate from competitors. Therefore, from the first day we are putting making a difference at the centre, supporting prestigious perception of brand while using media, offering maximum access of information sources to consumers, and providing 360 degrees media planning and purchasing
process management based on cost/benefit cost/benefit principle.

TV PLANNING AND PURCHASING IN TURKEY

  • Classical TV Media Planning and Purchasing
  • Branded Content Publications and Sponsorships
  • Product Placement and Scenario Integration
  • Reporting

OUTDOOR PLANNING AND PURCHASING IN TURKEY

  • Planning and purchasing all classical outdoor units around Turkey (racket, billboard, wall, mega light, metro, on-vehicle advertisement, alternative indoor applications, intercity road panels, poster panel, and 3D applications)
  • Integrated Communication Recommendations
  • New Medium Creation
  • Direct Marketing Activities
  • Innovative Project Creation and Development

DIGITAL PLANNING AND PURCHASING IN TURKEY

  • Integrated Digital Approach
    • Planning & Strategy
      • Media Plan Strategy
      • Data Targeting
      • Performance Based Marketing
      • Social Media Advertisements
      • Search Engine Marketing
      • Programmatic Purchasing
      • Mobile Marketing
    • Media Recommendations
      • New Technologies
      • Marketing Automations
      • BID Management
      • Optimisations
    • Reporting Solutions
      • Google Analytics Consultancy
      • Data Management Platforms
      • Competitor Analysis
      • Weekly Reports
      • Monthly Reports

PRESS & MAGAZINE PLANNING AND PURCHASING IN TURKEY

  • Press & Magazine Media Planning and Purchasing
  • Regular Media Performance Analysis and Reporting
  • Innovative Project Creation and Development

RADIO PLANNING AND PURCHASING IN TURKEY

  • Classical TV Media Planning and Purchasing
  • Presents & Presented and Sponsorships
  • Regular Media Performance Analysis and Reporting

CINEMA PLANNING AND PURCHASING IN TURKEY

  • Classical Cinema Advertisement Media Planning and Purchasing
  • Advergaming
  • Scenario Integration
  • Direct Marketing Activities

REFERENCES

EKSEN MEDIA PLANNING SERVICES
  • Acıbadem Mah. Çeçen Sok. Akasya Sitesi Kent Etabı B2 Yatay Blok
    No:25/B Ofis: 98 Acıbadem Üsküdar İstanbul

  • +90 216 562 16 00

  • +90 216 562 17 00

  • info@eksenmedya.com.tr

CONTACT US

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